A/B or Not to Be

Think you know apps? Pick a side. Think you know which app screenshot, headline, icon, or growth idea will win? Prove it. Join Apptuitive during New York App Week for an interactive night of real app experiments, questionable instincts, strong opinions, and a few results you probably won’t see coming. We’ll put real growth experiments on screen — from creative and messaging to localization, positioning, and conversion — and make you choose A or B before we reveal what actually happened. Sometimes A wins. Sometimes B wins. Sometimes… neither does. Then we’ll take things beyond the data with Would You Rather: App Industry Edition, where founders, marketers, developers, and growth people have to pick a side on the debates, tradeoffs, and slightly chaotic realities of building and growing apps. And to close out the night: The App Growth Roast 🔥 We’ll pull a few apps from the audience and break them down live: what’s working, what’s confusing, what we’d change, and where growth opportunities might be hiding in plain sight. No hour-long panels. No “10 growth hacks.” No pretending there’s one perfect app growth playbook. Just real experiments, real decisions, real results and one room full of opinions. Come ready to vote, defend your choices, get roasted, and maybe discover that your gut instinct isn’t quite as reliable as you thought. Drinks and light refreshments will be served! And we're extra grateful to have one of our own clients as an event partner, Vince from Try Vegan — who just so happens to have an upcoming big launch. Search The Vegan App in the App Store and help support a fellow indie dev! 🚀