Built Different: How challenger brands win

The best brands in the room aren't always the biggest. They're the ones with a point of view that larger budgets can't buy. On June 10, we're pulling together a small group of creative directors, brand builders, and founders at Air's NYC HQ in Chinatown for an afternoon of talks from people who've actually done it—sharing lessons of what it takes to break through. Seats are limited and by application. Speakers Nick West, Co-Founder & CEO, Bandit Running—the scrappy running brand that built a cult following by outthinking, not outspending, the category Éva Goicochea, Creative Director & CEO, maude—the sexual wellness brand that made restraint a superpower and turned a taboo category into a design story Roy Fleeman IV, VP of Design, Vacation—the sunscreen brand that turned nostalgia into a brand universe and made people actually excited about SPF What we'll cover What does it take to earn an audience when you can't outspend the competition? How do you build a creative POV your whole team actually lives by? What's the one bet—campaign, pivot, or product call—that changed everything? The afternoon Lunch at 1pm. Talks and Q&A from 2–5pm, followed by happy hour. Food and drinks on Air. Space is extremely limited. Request to join above. By requesting to join, you agree to Air's Terms of Service and Privacy Policy, and occasional update emails.