[OOi x Shopify] Building Brands People Want to Belong To.

For our panel, Building Brands People Want to Belong To, we’ll be talking about how modern brands create community through storytelling, cultural relevance, collaborations, IRL experiences, and products people emotionally connect with. You can also experience the Odd One In pop-up at Shopify NY, happening the same week 😊🍓 Panelists: Huan Nguyen - co-founder of Stardust, with over 18 years of experience in media and brand partnerships across all mediums. Liang Shi - Founder & Creative Director of Subtitle, where anime inspires fashion that people can wear and connect with. Previously led social marketing at Cash App, with 15+ years of experience building culturally relevant brands through design, storytelling, and internet culture. Gloria Liu - co-founder of Odd One In; formerly an early-stage investor focused on AI and consumer technology. Moderated by: Julie Zhu - co-founder of Odd One In, formerly product designer at Apple. The goal is for the conversation to feel culturally sharp and practically useful for founders, creatives, and modern merchants. Less “marketing tips,” more: how do brands create something people want to be part of?