THE INTELLIGENT ATELIER

Inside the Intelligent Atelier: How Fashion Leaders Are Using AI in Their Workflows AI in fashion is often discussed in extremes—either as a futuristic disruption or a threat to creativity. This event reframes the conversation as we unpack how AI is actually being used today to enhance creative output, streamline workflows, and drive more effective marketing. Panelists will share firsthand insights into where AI accelerates processes, where it still falls short, and how to select the tools to support your unique workflows. The goal is to provide attendees with a transparent, actionable view of AI as a tool—not a replacement—for creative leadership. With... Clare Tattersall, founder of Digital Fashion Week Networking Astrid Pilla, AI Strategist | Founder, Astrid's AI Tips Marie-Laure Fournier-Uder | Founder Fournier PR + Consulting Michael Ferraro | Executive Director The DTECH Lab at FIT Iman Answarzai | Founder JADE.BUILD In partnership with Digital Fashion Week, 99 Yards, Fashion Week Brooklyn Part I of a 3-part series: AI for Faster Design, Smarter Workflows, and Stronger Fashion Brands Summer Series Description Time, resources, or traditional production cycles no longer limit creativity. The Intelligent Atelier brings together leading voices in the fashion industry to explore how AI is being integrated into real-world fashion workflows today. From concept development and material exploration to campaign creation and customer engagement, AI-supported tools are enabling designers to move faster, iterate more freely, and make smarter decisions across the entire value chain. But beyond efficiency, the real opportunity lies in how these technologies can amplify creativity and unlock access to customers. We open with a conversation that sets the stage for a hands-on learning series designed specifically for fashion professionals. Attendees will gain a clear, grounded understanding of where AI delivers immediate value, how leading teams are already using it, and what it means for the future of design, production, and brand storytelling. Whether you are an independent designer or part of an established brand, this session will help you cut through the noise and identify practical ways to integrate AI into your creative and business processes—without losing what makes your work distinctive.