Podcast SEO: Define Your Strategy & Launch Your Campaign

Podcast discovery is a tricky business. We want to make sure everyone who is interested in the topics we talk about can find our show. **A big part of that is learning about and then taking advantage of _in-app search_.** ​In this 2-hour, hands-on workshop, we’ll break down podcast SEO in practical terms: how podcast apps and search engines crawl your content, how listeners discover shows, and what small but meaningful tweaks can help your podcast become easier to find. ​**Importantly:** podcast SEO isn’t just about podcast apps. There's also general search engine optimization — and we'll get into that as well. The choices you make around your titles, descriptions, keywords, and visuals can also affect how your podcast website performs in search. ​This is an action-focused event: you’ll leave with research, optimization ideas, and a practical roadmap you can continue implementing after the session ends. ​We’ll combine group instruction, independent working time, live audits, and collaborative discussion so you can apply concepts directly to your own show in real time. * * * **​You'll leave the workshop with...** -------------------------------------- * ​A clearer understanding of how search engines and podcast apps crawl podcast content * ​A list of keywords and phrases your show can potentially rank for * ​Ideas for changes to your existing episode titles, descriptions, and possibly even your show title * ​A practical plan for improving and optimizing your cover art and visual presentation * ​A better understanding of how podcast SEO affects website search and discoverability * ​Strategies for researching competitor keywords and positioning * ​Tools and methods for tracking your own keywords * ​A checklist for ongoing SEO upkeep and maintenance * ​A 3-month SEO action plan tailored to your show * ​Access to a free month of a podcast SEO tool/service (details coming soon) * * * ​**This session is also designed to be collaborative.** You’ll spend time with other podcasters who are thinking strategically about growth, positioning, and audience development. **​All attendees will also receive:** ------------------------------------- * ​Workshop materials and resources * ​A room capped at 13 people to keep the session practical and interactive **​What to bring to the session:** ---------------------------------- * ​A laptop * ​Pen and paper * ​Access to your podcast titles/descriptions/website if possible **​This workshop is for podcasters who...** ------------------------------------------- * ​Know why they’re making their show and who they’re speaking to * ​Have defined goals, motivations, or business outcomes tied to their podcast * ​Feel like they may be missing easy discoverability wins * ​Want to think more strategically about audience growth * * * ​**You do not need to be an advanced podcaster to benefit from this session.** Relatively new podcasters are welcome. But this workshop is best suited for people who already have a launched show and a reasonably clear understanding of their audience and goals. ​This workshop can apply to nearly any type of podcast — interview shows, narrative series, branded podcasts, hobby podcasts, business podcasts, creator-led shows, and beyond — as long as you have a clearly defined audience and purpose. * * * **​The details** ---------------- ​**Where:** Fabrik Coworking — Brooklyn **When:** 5:00pm–7:00pm **Cost:** $75 general admission / $40 for Fabrik members **Limited to 13 attendees** ​Hosted by Arielle Nissenblatt